Our Planet

Amplify’d from greenerstep.com

Our Planet The ordinary toothbrush is the ultimate throwaway item, often used for a few short months and then discarded. We questioned why all this plastic was being piled up in landfills and dumped into our oceans, when the only part that wears out is the brush. Our solution was to create our first product, the Snap Toothbrush System with replaceable brushes and reusable handles. As good citizens of the planet we are all trying to make "greener" choices. We cut back on the use of plastic shopping bags by opting for reusable bags. We eliminate the need for bottled water by using reusable bottles and filling them with tap or filtered water. But many of us simply don't realize that toothbrush-related waste is enormous and once a toothbrush is discarded it is never recycled into other products. Using conservative estimates, over our lifetime the world will use and discard over 2 trillion toothbrushes generating the same amount of plastic waste as 6 trillion plastic grocery bags or 1.5 trillion plastic water bottles. By simply reusing our toothbrush handles we can reduce plastic waste by over 90%. The more informed we are the better choices we'll make -- so please share this page with your friends and family and help us spread the message. Using some conservative assumptions we've summarized the following conclusions: Our average life expectancy is about 75 years Each of us will replace 300 toothbrushes during our lifetime (4 toothbrushes per year) A single conventional toothbrush weighs approximately 18 grams (.63 oz.) Each of us will throw away about 12 pounds of plastic toothbrushes in our lifetime There are 6.8 billion people on the planet Plastic toothbrush waste generated during our lifetime = 80 billion pounds 80 billion pounds is equivalent to 7.3 million African Elephants What would happen if we switched to the Snap Toothbrush System? A snap-in brush head weighs 1.4 grams (.05 oz.) This is less than 8% of the weight of a conventional toothbrush By cutting out 92% of the plastic waste generated by conventional toothbrushes, we could eliminate over 74 billion pounds of plastic waste from the environment Read more at greenerstep.com

 

See this Amp at http://amplify.com/u/bs9be